Since its creation in 2006, Twitter has managed to gain an important position in the life of people, thanks to its wonderful social networking and microblogging services. Twitter services have brought continuous improvement over the years and the CEO of Twitter Evan Williams recently announced that Twitter will introduce a new platform called @Anywhere. This new service will allow the users to connect to their accounts through the third-party Websites like eBay, Amazon, New York Times and many more.

B2B businesses have been using Twitter to bring more and more followers and generate leads through it. How far this new platform of Twitter called “@Anywhere” could help the B2B businesses is a discussion here. Experts say that this new Twitter platform is a method of building networks making sure that the followers are relevant.

Twitter @Anywhere platform will prove to gain new relevant followers for the B2B businesses. The B2b companies will be able to present their specific ideas and add Twitter links on the corporate third-party websites. The readers will then be able to follow the Twitter accounts without leaving the page. This really has something attractive for the B2B marketers because most of the people do not follow and leave the links because they redirect them to the Twitter website.

@anywhere platform of Twitter will help you to develop better relationships in the B2B industry. Whenever a B2B company gives its reference the “@anywhere” platform will attach twitter links of your account with that and the readers will follow you easily. This new service by Twitter is wished to increase the traffic of the third-party partner websites and it will help the users to get more authentic and relevant followers. However, some reports say that it could be a trouble for the B2B companies to use the @Anywhere platform but up till now it looks like Twitter @Anywhere is really going to play and important role in the success B2B marketing. Just take some time and think what possible disadvantages would this @anywhere service has? I am sure you will find none.