Sweepstakes are a kind of promotion and marketing in which the customers subscribe to the offer placed by the b2b to earn special gifts or prize money. Most of the sweepstakes are lottery tickets in which the price consist the amount paid by the participants. For b2b sweepstakes are really something important. They attract a [...]

SEM means Search Engine Marketing. Some people call it a search engine friendly practice as it creates a bond and makes the website familiar to the search engines. A few years back people didn’t know a lot about it but now b2b businesses are using SEM to capture the larger market share. Companies who perform [...]

A b2b exchange is often referred as a b2b e-marketplace. But some people say that a b2b exchange is much broader than a b2b e-marketplace and that e-marketplace is a part of b2b exchange. Well, this discussion can never end but what you need to do is to get benefit out of b2b exchange. A [...]

Online b2b businesses think that meta-data is something which is not important. Most of the b2b businesses don’t even know what meta-data is. If you ask an expert SEO he will tell you its importance for online b2b portals. First let us tell you, especially the newbie’s, that what meta-data means. It means the information [...]

Lead nurturing means to educate or train the qualified prospects by having an informative dialog with them even when they are not sales ready in terms of budget and time. Through this method the marketers and sales persons make it sure that the customers will make a purchase decision with them in future. Initially this [...]

Business reputation is something that plays a vital role in the success and failure of any business. Generally the reputation of a business gets damaged when the customers are not satisfied and they provide a negative word of mouth about the business but over the years it has been experienced that even the competitors of [...]

You must have heard the saying that “Content is King”. No doubt it really is a King as it helps to generate business for b2b portals and over the years some real positive results of writing a good content have come up. The competition between the b2b portals have increased a lot so the b2b [...]

According to a survey Facebook is the second most popular website after Google. It has more than 350 million subscribers all around the world. Almost 50 million updates are made on the facebook daily. The success story of facebook is great as it has introduced a lot more attractive platforms for every kind of users. [...]