Archive for November, 2010

Hiring an advertising agency for small b2b business

Nov 30, 2010 47 Comments by

Advertising agencies are businesses that specialize in planning, creating and implementing different types of advertising campaigns for a business, organization or professional. Some of these advertising agencies are large businesses with lots of employees specializing in different fields like copy-writing, graphic designing and illustrating; while some agencies are being managed by few individuals who are [...]

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Benefits and risks of shared platforms for B2B business

Nov 26, 2010 24 Comments by

Communication in B2B marketing plays an important role in B2B sphere. B2B marketers recognize the importance of being actively present on such tools to get the real benefit from these platforms. These platforms such as Facebook, Twitter and LinkedIn are promising sources of increased traffic and help you to show your presence to the other [...]

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Hidden opportunities in customers negative feedback

Nov 15, 2010 96 Comments by

Generally people think that negative feedback is something bad for the business especially if it is publicly available online. It is said that when other b2b customers read the negative feedback about your business they resist doing business with you. No doubt it is true but negative feedback has in itself, a lot of hidden [...]

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Preparing a B2B Marketing Manifesto for Wholesale Businesses

Nov 04, 2010 No Comments

B2B marketing is a totally different ball game. Dealings between businesses are at a professional and technical level. Each one tries to understand the problems of the other business to ensure a smooth functioning in their relationship. B2B marketing manifesto is the careful planning and choice of key decisions that help improve the B2B trade [...]

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